Black professional women, in particular, struggle to marry, continuing a trend that has been true for years: Could technology help to improve the marriage prospects for black professionals? When OKCupid analyzed its own data , it found that black men and women get fewer responses than their counterparts from other ethnic groups.
This is consistent across platforms. The odds on online dating sites are consistently stacked against black users. Several sites have sprung up to cater specifically to the black community, including Black People Meet, Black Planet, and Black Singles.
But Tona and Ayeni believe that these sites are not meeting the needs of educated and high-earning black professionals. Tona and Ayeni say that unlike the OkCupids of the Internet, their business model focuses on a highly specialized demographic. They compare themselves to other niche sites like Farmers Only or JDate.
They chose to make the platform mobile-only in order to better target this demographic. The app also relies on geolocation so that users can filter how far away potential matches will be.
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